Tip! By default, contributors of secret boards get emailed each time something new is pinned there, which makes it an awesome 'instant inspiration' tool.ģ. Pinterest has a great interface and it's really easy to use - this makes it ideal for brainstorming and even collaborative brainstorming. Tip! Mind that you really need a circles of trusted people here because you don't want your content to leak (or even stolen) before you make it public. This way you'll at least get yourself prepared to unexpected feedback or comments. Yes, viral affect is hard to predict but you can create a group of people who follow you actively and share your ideas with them before you try to promote it. How can you use the feature for content marketing? 3 Uses For Pinterest Secret Boards in Content Marketing when your exclusive offer or beta period expires) You will always be able to switch your currently secret board to public mode (e.g.You can have no more than three secret boards.

These are secret boards, where you can pin images that are only visible to yourself or people you specify.įirst, 2 things you need to know about Pinterest private boards before getting started: Maybe it is because they don't know about it, or they just don't see the potential it holds. There is a feature that not everyone is utilizing, however. According to Social Implications, Pinterest is one of the most effective viral tools. It is an online marketers dream site, and slowly the appeal is spreading to more people than its original fan base. Why is that? Because the only point and use for Pinterest is sharing content, and visual content at that.

But it is an important - and ever-growing tool that marketers are beginning to truly love. Pinterest has a more particular groups of users, with most being women between the ages of 18 and 30. LinkedIn is aimed at professions in any industry. Facebook games have a wide appeal with people of all ages, genders and social backgrounds taking part. The videos watched by men in their 40's tend to be similar (or the same) as woman in their early 20's. Lately, the lines between those demographics are becoming blurred. Social media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics.